{"product_id":"loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-hair-dye-for-up-to-9-weeks-of-radiance-medium-brown-5-1-hair-dye-kit","title":"L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit","description":"\u003cdiv\u003e\u003cdiv id=\"productDescription\" class=\"a-section a-spacing-small\"\u003e\n \u003cp\u003e\u003cspan\u003eSince 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv id=\"feature-bullets\" class=\"a-section a-spacing-medium a-spacing-top-small\"\u003e\n \u003ch2 class=\"a-size-base-plus a-text-bold\"\u003eAbout this item\u003c\/h2\u003e\n \u003cdiv data-a-expander-collapsed-height=\"300\" class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\"\u003e\n  \u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n   \u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n    \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types \u003c\/span\u003e\u003c\/li\u003e\n    \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating \u003c\/span\u003e\u003c\/li\u003e\n    \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair \u003c\/span\u003e\u003c\/li\u003e\n    \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color \u003c\/span\u003e\u003c\/li\u003e\n    \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics \u003c\/span\u003e\u003c\/li\u003e\n   \u003c\/ul\u003e\n  \u003c\/div\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv class=\"a-section content\"\u003e\n \u003ch4\u003eIngredients\u003c\/h4\u003e\n \u003cp\u003e\u003c\/p\u003e\n \u003cp\u003eOur formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1077689 RECITAL NUANCE 5 US INGREDIENTS AQUA \/ WATER \/ EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM \/ FRAGRANCE SODIUM METABISULFITE p-PHENYLENEDIAMINE RESORCINOL ERYTHORBIC ACID m-AMINOPHENOL ALPHA-ISOMETHYL IONONE EUGENOL N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE LINALOOL CITRONELLOL 2,4-DIAMINOPHENOXYETHANOL HCl FIL CODE D34914\/2 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA \/ WATER \/ EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836\/18 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA \/ WATER \/ EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA \/ CANDELILLA WAX \/ CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM \/ FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. 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